Lisa Branson

Lisa Branson joins our podcast today to discuss her expertise on all things name buying and prospect mining. She pulls no punches, and provides insight on just what it takes to succeed in this space.

Lisa has over 22 years of experience in the higher education space, and has gained valuable insight along the way.

In this episode Lisa and Jay have a very engaging conversation on cross platform marketing, predictive modeling, the need for acquiring attributable data to make the right marketing decisions, and much more! Be sure to tune in and check out the entire episode.

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