Lisa Branson

Lisa Branson joins our podcast today to discuss her expertise on all things name buying and prospect mining. She pulls no punches, and provides insight on just what it takes to succeed in this space.

Lisa has over 22 years of experience in the higher education space, and has gained valuable insight along the way.

In this episode Lisa and Jay have a very engaging conversation on cross platform marketing, predictive modeling, the need for acquiring attributable data to make the right marketing decisions, and much more! Be sure to tune in and check out the entire episode.

5 Critical Considerations When Scheduling an External SEM Study

In these unusual times, colleges and universities face complex challenges. The educational landscape is undergoing a seismic shift, with declining demographics, economic pressures, and changing tools, all while institutional resources dwindle. Amid these trials, enrollment management processes must evolve, and adapting to new market realities is crucial. That's why an external Strategic Enrollment Management (SEM) study can be a game-changer. Although some may fear the implications of seeking external help, it's time to set aside those concerns and focus on what's best for success. 

Student Loan Forgiveness For You, and You, and You

Student loan forgiveness has been a hot topic of conversation. It’s no wonder, given the...

Name Buys During the Pandemic

Picture this…America…2020…

COVID hits. Standardized testing dates have been cancelled around the...

Transfer Students - Where Art Thou?

The community college system across the United States has approximately 2.1 million full-time...