Mike Wesner

Mike is the company’s founder and the creator of the big ideas that FUEL our company. He brings his entrepreneurial energy to every project and has led growth in fortune 500 companies, non-profits, and more than 100 higher education campuses. He has crafted the solutions strategy for more than 1,000 Student Search campaigns and has reengineered the communications ecosystem on several college campuses. “Coach Mike” as he’s affectionately called by many is a former Navy Commander whose last Navy tour was at the Center for Naval Leadership. He spent his undergraduate days at UNC Chapel Hill and later received a MEd in Higher Education Administration from the University of New Orleans. Mike is the son of a WWII Holocaust survivor and a family that provides him great inspiration. He is focused on family, friends and developing others around him. He spends his time exercising, coaching youth basketball, gourmet-cooking, volunteering at his church, rooting for the Tarheels, and leaning into life with others on new adventures. Mike and his family live in Cary, NC but he loves spending most of his time at the NC Outerbanks where you’ll often find him leading brainstorming sessions, leadership team retreats, and helping clients and their teams energize themselves for the next enrollment cycle.

A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS

In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics, including a new technology. I showed them something I was working on at the time.

Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions...

Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics...

Play Next Episode: Digital Marketing with Connected TV

I recently wrote an article, The Year Ahead: Three Fundamental Drivers for Recruiting Success...

Video Production for Enrollment Management

If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the...

Testing New Geographic Markets

I have had many conversations, particularly in markets where institutions are subject to severe...

2019’s Hottest Marketing Channel

For most enrollment management professionals, January 27th passed without much notice. Yet one...

The Use of Email in SEM – What’s Ahead for 2019?

Email has been around since 1971. Ray Tomlinson (April 23, 1941 – March 5, 2016) is credited...

Fine Dining and microSEARCH™

Recently, my wife and I were traveling overseas, and we visited an Italian restaurant in a...

My Short List of Enrollment Management’s Rising Superstars

It’s the time of year when enrollment leadership moves are made on campuses across the country....