Mike is the company’s founder and the creator of the big ideas that FUEL our company. He brings his entrepreneurial energy to every project and has led growth in fortune 500 companies, non-profits, and more than 100 higher education campuses. He has crafted the solutions strategy for more than 1,000 Student Search campaigns and has reengineered the communications ecosystem on several college campuses. “Coach Mike” as he’s affectionately called by many is a former Navy Commander whose last Navy tour was at the Center for Naval Leadership. He spent his undergraduate days at UNC Chapel Hill and later received a MEd in Higher Education Administration from the University of New Orleans. Mike is the son of a WWII Holocaust survivor and a family that provides him great inspiration. He is focused on family, friends and developing others around him. He spends his time exercising, coaching youth basketball, gourmet-cooking, volunteering at his church, rooting for the Tarheels, and leaning into life with others on new adventures. Mike and his family live in Cary, NC but he loves spending most of his time at the NC Outerbanks where you’ll often find him leading brainstorming sessions, leadership team retreats, and helping clients and their teams energize themselves for the next enrollment cycle.
In our age of carefully curated social media feeds featuring beautifully filtered photos, it can be easy to assume that authenticity somehow matters less to the current generation of prospective students. But when it comes to the business of recruiting a new class, nothing could be further from the truth.
In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics,...
In Student Search and enrollment marketing, articles have started to pop up about institutions...
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...
I recently wrote an article, The Year Ahead: Three Fundamental Drivers for Recruiting Success for...
If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the 21...
I have had many conversations, particularly in markets where institutions are subject to severe...
I always tried to do things first. In the sixth grade, I was one...
A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve the...
