Blog

How the iOS Update Will Affect Your Recruitment

Apple has released iOS 14 — the update many advertisers and app developers have dreaded.

Extend Your Recruitment Reach This Summer

Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving...

COACHING PARENTS ON  FINANCIAL AID Conversations

As financial aid and admission counselors, who would have ever thought we would be coaching parents...

A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS

In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics,...

Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions...

Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...

Tips for Deploying Digital Marketing During Yield Season

An unfortunate reality for Admissions teams is that the traditional Yield recruitment...

THE ENROLLMENT MANAGEMENT YEAR IN REVIEW

Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are more...

Name Buys During the Pandemic

Picture this…America…2020…

Admissions Travel Brochure without a Travel Season

This recruitment cycle is shaping up to be very different from others due to COVID-19. This is...