Blog

Fine Dining and microSEARCH™

Recently, my wife and I were traveling overseas, and we visited an Italian restaurant in a...

My Short List of Enrollment Management’s Rising Superstars

It’s the time of year when enrollment leadership moves are made on campuses across the country. I’m...

The Tapestry that is the University – New Weavings in Higher Education

Loughborough University, United Kingdom, April 5, 2016 — Dr. Jacquelyn “Jacqui” D. Elliott recently...

Three Waves Effective Enrollment Leaders Ride

I’VE ALWAYS BEEN AN EARLY ADOPTER.

I always tried to do things first. In the sixth grade, I was one...

Is Email Making a Comeback?

I’M STARTING TO LIKE EMAIL AGAIN.

For many years, I was down on email. I still think it works...

Rethinking and RE-Searching Your Inquiry Pool

In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from...

Most Enrollment Problems are Really About Financial Aid

A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve the...

In God We Trust, All Others Bring Data

Recently I met with a client who we had helped reach a pretty significant enrollment milestone....

Communicating with Parents is Not a Passing Fad

Last week was a long week as I both exhibited and attended enrollment conferences in both...

Personalization is Overrated

In the last few years, I’ve been debunking several higher education recruitment marketing myths....