Mid-year Pivot?
We have passed the fall mile markers. September/October travel season. Check. Thanksgiving. Check. ...
The Use of Email in SEM – What’s Ahead for 2019?
Email has been around since 1971. Ray Tomlinson (April 23, 1941 – March 5, 2016) is credited with...
Fall Check Up
Enrollment Planning: a new engine, tune-up, tires, paint job, or just more gas?
Enrollment Consideration Sets - Strategies to Score
Enrollment Consideration Sets - Strategies to Score
Put Your Best “Campus Visit” Foot Forward
Prospective students receive dozens and dozens of messages across multiple methods of communication...
Behavioral Scoring - Why does it Matter?
Customer Relationship Manager (CRM) software programs have given the recruitment process an...
The New Year is the Middle of the Cycle
End of the Year, yet, Middle of the Road
Just Like Daylight Savings Time…It’s Ok to Fall Back
Walking up one flight of stairs, I entered my office and sat down. I could literally hear my heart...
Lessons in Leadership
I remember the day clearly. I was scheduled to meet with my boss in half an hour, and I sat in my...