Main Blog

Most Enrollment Problems are Really About Financial Aid

A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve...

In God We Trust, All Others Bring Data

Recently I met with a client who we had helped reach a pretty significant enrollment milestone....

Communicating with Parents is Not a Passing Fad

Last week was a long week as I both exhibited and attended enrollment conferences in both...

Personalization is Overrated

In the last few years, I’ve been debunking several higher education recruitment marketing myths....