SEM Review Articles

Slate Launchpad – What I Learned My Second Time Around

After nearly 30 years in enrollment management, I’m going to say it: successful recruitment starts...

Do You Make These 7 Mistakes in Direct Mail?

Introduction from Mike WesnerIn 2011 I attended a session at the Direct Marketing Association’s...

Transfer Students - Where Art Thou?

The community college system across the United States has approximately 2.1 million full-time...

Strategies to Facilitate Student Matriculation and Persistence

Some flights have rough landings. Pilots hit the runway hard. They slam the brakes, surprising...

Financial Aid Perfection Syndrome – and How to AVOID It!

Have you experienced a reluctance by your financial aid office to award financial aid to...

Tuition Resets – A Real World Perspective

During my career, I have served as the lead strategist for several tuition resets, either as a part...

Admission and Financial Aid Collaboration for Yield Season

While most training is done in the fall, it is never too late for a quick refresher on important...

Mid-year Pivot?

We have passed the fall mile markers. September/October travel season. Check. Thanksgiving. Check. ...

Fall Check Up

Enrollment Planning: a new engine, tune-up, tires, paint job, or just more gas?

Enrollment planning...