The World of Email Is Changing: What You Need to Know & Why
To rephrase Mark Twain, the reports of email's death have been greatly exaggerated—for now. It...
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email marketing
Leveraging AI: Creative Photography and Videography in Higher Education
Mention the term Artificial Intelligence, commonly referred to as AI, to anyone today, and their...
Tips to Engage Email Non-Responders: Recapturing the One that Got Away
Do you ever wonder about the one that got away? When working to recruit a new class, mulling over...
DON’T AVOID THE SUBJECT: SPAM WORDS COULD SABOTAGE YOUR EMAIL EFFORTS
It’s the end of the summer. Students will return to campus soon, and the new class you have worked...
Your Domain Reputation Affects Your Email Delivery
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...
Testing New Geographic Markets
I have had many conversations, particularly in markets where institutions are subject to severe...
Enrollment Consideration Sets - Strategies to Score
Enrollment Consideration Sets - Strategies to Score
As the recruitment cycle resets, enrollment...