Main Blog

Posts about

email marketing

DON’T AVOID THE SUBJECT: SPAM WORDS COULD SABOTAGE YOUR EMAIL EFFORTS

It’s the end of the summer. Students will return to campus soon, and the new class you have...

Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics...

Testing New Geographic Markets

I have had many conversations, particularly in markets where institutions are subject to severe...

The Use of Email in SEM – What’s Ahead for 2019?

Email has been around since 1971. Ray Tomlinson (April 23, 1941 – March 5, 2016) is credited...

Enrollment Consideration Sets - Strategies to Score

Enrollment Consideration Sets - Strategies to Score

Is Email Making a Comeback?

I’M STARTING TO LIKE EMAIL AGAIN.

For many years, I was down on email. I still think it works...