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Enrollment management

Extend Your Recruitment Reach This Summer

Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving...

COACHING PARENTS ON  FINANCIAL AID Conversations

As financial aid and admission counselors, who would have ever thought we would be coaching...

Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions...

Admissions Travel Brochure without a Travel Season

This recruitment cycle is shaping up to be very different from others due to COVID-19. This is...

Using Collateral to Sell Your Institution

Budget changes, COVID-19 seismic shifts, decreasing numbers of high school graduates, and...

So, How Has PPY Impacted Financial Aid Deadlines Anyway?

In 2015, former president, Barack Obama took executive action to allow the use of prior-prior...

Video Production for Enrollment Management

If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the...

Three Waves Effective Enrollment Leaders Ride

I’VE ALWAYS BEEN AN EARLY ADOPTER.

I always tried to do things first. In the sixth grade, I was...

Is Email Making a Comeback?

I’M STARTING TO LIKE EMAIL AGAIN.

For many years, I was down on email. I still think it works...