Main Blog

Posts about

Higher education

Why your logo matters in your marketing

Logos—yes, you could be talking about the philosophical notion describing the principle of order...

Extend Your Recruitment Reach This Summer

Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving...

COACHING PARENTS ON  FINANCIAL AID Conversations

As financial aid and admission counselors, who would have ever thought we would be coaching...

A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS

In 2009, I met with the Admissions team at Duke University. Our conversation covered many...

Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics...

THE ENROLLMENT MANAGEMENT YEAR IN REVIEW

Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are...

Using Collateral to Sell Your Institution

Budget changes, COVID-19 seismic shifts, decreasing numbers of high school graduates, and...

Tips to Motivate Your Team

People are the most important asset enrollment leaders have during challenging times like these....

This is Your Captain Speaking

I travel quite a bit for my job. Lots of flights. Lots of rental cars. Lots of hotels. At one...

Testing New Geographic Markets

I have had many conversations, particularly in markets where institutions are subject to severe...