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Recruitment

Extend Your Recruitment Reach This Summer

Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving...

A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS

In 2009, I met with the Admissions team at Duke University. Our conversation covered many...

Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions...

Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics...

Tips for Deploying Digital Marketing During Yield Season

An unfortunate reality for Admissions teams is that the traditional Yield recruitment...

Transfer Students - Where Art Thou?

The community college system across the United States has approximately 2.1 million full-time...

Mid-year Pivot?

We have passed the fall mile markers. September/October travel season. Check. Thanksgiving. ...

Put Your Best “Campus Visit” Foot Forward

Prospective students receive dozens and dozens of messages across multiple methods of...