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Recruitment

5 Reasons All Colleges Should be Active on TikTok

You may know TikTok as the all-in-one platform where users can find videos related to anything and...

Ring Ring! Automate Standardized Communications to Save Time & Money!

As we near the end of 2022, many colleges and universities face continuing staffing shortages and...

Give Your Counseling Staff a Boost: Hiring Current Students to Offset Staffing Shortages

We’ve talked about it for months, but the need for these conversations hasn’t subsided: the Great...

Bona Fide Pride: The Benefits of a Strong Student Ambassador Program

Higher education enrollment management professionals and marketers often share a similar goal: How...

The Art & Science of Engineering a Great Campus Visit Experience

It’s no secret that campus visits are a prime opportunity for you to make a lasting impression. But...

Extend Your Recruitment Reach This Summer

Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving...

A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS

In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics,...

Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions...

Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...

Tips for Deploying Digital Marketing During Yield Season

An unfortunate reality for Admissions teams is that the traditional Yield recruitment...