DON’T AVOID THE SUBJECT: SPAM WORDS COULD SABOTAGE YOUR EMAIL EFFORTS
It’s the end of the summer. Students will return to campus soon, and the new class you have worked...
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Student Search
A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS
In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics,...
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
In Student Search and enrollment marketing, articles have started to pop up about institutions...
Your Domain Reputation Affects Your Email Delivery
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...
Testing New Geographic Markets
I have had many conversations, particularly in markets where institutions are subject to severe...
The Marathon is On!
As we enter the early weeks of November, whether you are up or down in your applications, admits,...
2019’s Hottest Marketing Channel
For most enrollment management professionals, January 27th passed without much notice. Yet one...
Mid-year Pivot?
We have passed the fall mile markers. September/October travel season. Check. Thanksgiving. Check. ...
The Use of Email in SEM – What’s Ahead for 2019?
Email has been around since 1971. Ray Tomlinson (April 23, 1941 – March 5, 2016) is credited with...
Behavioral Scoring - Why does it Matter?
Customer Relationship Manager (CRM) software programs have given the recruitment process an...