Delays in Launching a Student Search Campaign: Identifying the Top 5 Reasons
Timely execution is critical for the success of any campaign. When it comes to launching a Student...
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Student Search
5 Ways to Reach Your Target Audience on TikTok
Are you looking for new ways to reach your target audience and engage with them on social media?...
Changing Privacy Restrictions and What They Mean for Enrollment
We hope you had an opportunity to join the College Board webinar on Wednesday, March 29, 2023....
DON’T AVOID THE SUBJECT: SPAM WORDS COULD SABOTAGE YOUR EMAIL EFFORTS
It’s the end of the summer. Students will return to campus soon, and the new class you have worked...
A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS
In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics,...
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
In Student Search and enrollment marketing, articles have started to pop up about institutions...
Your Domain Reputation Affects Your Email Delivery
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...
Testing New Geographic Markets
I have had many conversations, particularly in markets where institutions are subject to severe...
The Marathon is On!
As we enter the early weeks of November, whether you are up or down in your applications, admits,...
2019’s Hottest Marketing Channel
For most enrollment management professionals, January 27th passed without much notice. Yet one...