SEM Review Articles

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Student Search (2)

Mid-year Pivot?

We have passed the fall mile markers. September/October travel season. Check. Thanksgiving. Check. ...

Behavioral Scoring - Why does it Matter?

Customer Relationship Manager (CRM) software programs have given the recruitment process an...

Rethinking and RE-Searching Your Inquiry Pool

In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from...

Is Financial Aid the Root of Your Enrollment Struggles?

A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve the...

In God We Trust, All Others Bring Data

Recently I met with a client who we had helped reach a pretty significant enrollment milestone....

Communicating with Parents is Not a Passing Fad

Last week was a long week as I both exhibited and attended enrollment conferences in both...