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Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions...

Tips for Deploying Digital Marketing During Yield Season

An unfortunate reality for Admissions teams is that the traditional Yield recruitment...

How to Connect with Students in the New Age of Virtual Communication

Author Jeannette Walls wrote: “Sometimes you need a little crisis to get your adrenaline flowing...

Strategies to Facilitate Student Matriculation and Persistence

Some flights have rough landings. Pilots hit the runway hard. They slam the brakes, surprising...

Financial Aid Perfection Syndrome – and How to AVOID It!

Have you experienced a reluctance by your financial aid office to award financial aid to...

Admission and Financial Aid Collaboration for Yield Season

While most training is done in the fall, it is never too late for a quick refresher on important...

Mid-year Pivot?

We have passed the fall mile markers. September/October travel season. Check. Thanksgiving. ...

Enrollment Consideration Sets - Strategies to Score

Enrollment Consideration Sets - Strategies to Score

Behavioral Scoring - Why does it Matter?

Customer Relationship Manager (CRM) software programs have given the recruitment process an...

Rethinking and RE-Searching Your Inquiry Pool

In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging...