Paring Down the Search Finds the Right Students

For a university that saw a dip in their enrollment growth, enrollmentFUEL’s microSEARCH^® solution not only brought their numbers back up, but surpassed their previous average enrollment increase.

In the instance of the university used for this case study, it should be noted that these results derived from a Southeastern university with Lutheran roots and a satellite campus for graduate students. This university averages approximately 2,100 students.

When the increasing enrollment had ceased in 2017, the university’s Vice President for Enrollment Management saw a need to identify the right prospective students and enact a plan to recruit them.

A microSEARCH^® campaign is smaller in scale than a traditional campaign. It can be rapidly deployed with any or all of the tactics used in enrollmentFUEL’s Student Search solution, such as digital advertising, email, social media, and direct mail.

This university’s microSEARCH^® campaign was a success in that it helped generate meaningful introductory conversations with students and parents, as well as providing information about who was actively considering the school. Using the data generated by enrollmentFUEL’s clickCAPTURE technology, the admissions team refined their approach to focus on the students most likely to attend the institution.

For more in their own words, read the Vice President for Enrollment Management's testimonial.