Rory Green

Rory grew up on the shores of Georgian Bay (where he still resides), working from his home office, allowing him to enjoy outdoor activities including fishing, boating, hok skiing, snowmobiling, and hiking. Graduating from Georgian College, earning two diplomas, he started his career at NEBS/Deluxe. While working at NEBS/Deluxe, the internet had its boom, and Rory helped them grow and develop their digital presence while honing his skills and expertise. After seeing where the industry was heading, Rory decided to become an independent contractor. He has since worked with a variety of companies, including Deluxe, Accenture, Canadian Yachting, Laird, Swagtron, and many more. Rory also gives his expertise back to the community of Georgian Bay. He currently sits on the board of directors for Graphic Design at Georgian College. In his spare time, you'll find Rory up at the cottage enjoying all the recreational activities Georgian Bay has to offer with his wife, son, daughter, and their dog Mazel.

Episode 44—SEO and EAT: What College Leaders Must Focus On

 

Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept comes from Google’s search quality rater guidelines, and it became well known after the infamous Medic Update in August 2018. E.A.T. is an important, and often overlooked, evaluation that Google uses to evaluate the overall quality of a web page. While enrollment marketing and enrollment professionals are focusing on the mechanics of SEO, what they should be developing is broader and significantly more important.

 

Episode 25—SEO and EAT: What College Leaders Must Focus On in 2022

Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be...