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Episode 34—Building a Strategic Marketing Plan for Your College

By: Dr. Terry Flannery

Campus Relationships marketing higher education marketing


On this episode of the Enrollment Edge Jay talks to Dr. Terry Flannery, author, speaker, professor, college marketing consultant and newly appointed Executive Vice President and Chief Operating Officer at the Council for Advancement and Support of Education (CASE). Terry brings over 30 years of college marketing experience to today's conversation. Jay and Terry walk through the history of college marketing and how siloes developed, and are often maintained, in today’s college structure. The episode discusses brand "power users" on a college campuses and how schools should be using a set of tools to develop "message maps", while building their institutional brand architecture. Through her years of consulting with colleges, Terry describes five big missed opportunities made all too often in college marketing, and provides suggestions on ways to bridge those gaps while looking ahead to the future of college marketing! If you’re a college marketer, or an enrollment manager with oversight of or influence on your school’s marketing office, you'll want to get Terry's book How to Market a University: Building Value in a Competitive Environment and make sure you set aside some time to listen to this episode of the Enrollment Edge—we're confident it will be a game changer for you. 

If you would like to register for Dr. Flannery's Master Course, How to Market a University, you can do so at the link HERE and use the code EDGEPOD for a 10% discount.

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