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Episode 13—Athletic Recruiting: The Balancing Act


For colleges and universities, athletic recruiting is often viewed as the solution to various challenges - gender balance, increasing revenue, brand development, increasing enrollment to name just a few. However, balancing those solutions with the issues that often come with athletics can be daunting and persistent.

 Out of control discounting through athletic scholarships, over-recruiting to limited rosters, poor retention, and the ethics of recruiting athletes with little or no chance of graduating seem to be overlooked by too many college administrators when making athletic related decisions. We'll talk about the pros and cons of college athletics with one of the country's leading voices on the subject.