Episode 32—What Are Students Looking For In a College?

On this episode of Enrollment Edge, I talk to Jae Denson, college advisor and coach, as well as founder of JD Educates—a company that helps students find the right college, the right program, and the right fit. We’ll talk about the challenges that college-bound students face, especially first generation students. Jae points out the need for colleges to better communicate the real costs and value versus indebtedness to students who do not have the background to fully understand the investment of a college degree. Listen to how Jae describes his advising philosophy that there are multiple pathways to a career and there are multiple careers that student should be considering. For enrollment managers, his insights into student needs and concerns should lead to real changes to recruitment messages given prospective students and their families.