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FUEL Expands Sales Team

Chapel Hill, NCenrollmentFUEL is pleased to announce the addition of William Lee and Tracey Dysart Ford to the enrollmentFUEL team. Both Tracey and Will will serve as integral members of FUEL’s Sales Team.

Tracey Dysart Ford joins enrollmentFUEL as the Vice President of Business Development—South. Tracey is based in Daytona Beach, FL and will be working with clients throughout the southern United States. She brings over 30 years of education administration and enrollment management experience to her role. Tracey has extensive experience working with schools with as few as 500 students and as many as 10,000. Her titles have included Dean of Admissions at Christian Brothers University, Director of Admissions and Financial Aid at Nichols College, Assistant Dean for Enrollment Services at Barry University, and Vice President for Enrollment Management roles at St. Thomas University, the University of Providence, and Defiance College.

William Lee joins enrollmentFUEL as the Vice President of Business Development—Mid-Atlantic. Will is based in Burlington, NC and will be working with clients throughout the Mid-Atlantic region of the United States. He brings nearly 30 years of enrollment management experience to his role and views college admissions as a “cause,” not a job. Will’s passion for boldly enhancing admission teams and results through enrollment leadership coaching, assessments, and team training workshops will be a tremendous asset to FUEL’s client-partners.

Mike Wesner, enrollmentFUEL’s founder, said, “The addition of Tracey and Will allows us to accomplish two goals. We can provide current clients in key geographic areas with better sales support, and also have the resources necessary to devote to developing relationships with potential new partners. Additionally, our new team members bring valuable skills and knowledge, which will help all of our clients as they pioneer new strategies in the coming cycle.”

About enrollmentFUEL

enrollmentFUEL is on a mission to create more effective and efficient Student Search communications and strategies. The company has extensive expertise in geodemographic research, predictive modeling, creative design and messaging, CRM implementations (including Slate), look-alike modeling, Forensic Lead Generation™, web analytics, and all aspects of digital advertising (household targeting, retargeting, geotargeting, geoframing, matchBACK, etc.). 

Building on organizational values of teaching and learning, REV: FUEL's Learning Series, provides affordable and high-value professional development and training for higher education professionals. With proprietary technology and innovative thinking, enrollmentFUEL provides successful outcomes and actionable insight to the people who recruit people. For more information, please visit enrollmentfuel.com.