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enrollmentFUEL Expands National Account Coverage

Chapel Hill, NC - enrollmentFUEL is pleased to announce the company has expanded its national account team with the addition of two new Regional Vice Presidents, Nick Balk and Martin Smith.

Nick Balk, Regional Vice President of University Partnerships – Northeast, will provide client coverage in New England and the Ohio Valley, and is based in Boston. Nick has nearly fifteen years of enrollment management experience, most recently serving as the Director of Admissions at Albany College of Pharmacy and Health Sciences. During his career, he has served in admissions and financial aid roles, has expertise in predictive modeling, and overseen CRM implementations, including Slate.

Martin Smith, Regional Vice President of University Partnerships – Southeast, will be based in Tampa, Florida, and assisting partner institutions in the southern United States. He has served as the chief enrollment officer at both public and private institutions, where he led multiple growth initiatives. Martin brings over two decades of experience to his new role.

Mike Wesner, enrollmentFUEL’s founder, said, “We have experienced tremendous growth over the past year, and felt the time was right to expand our national account team. The addition of Nick and Martin allows us to accomplish two goals. We can provide current clients in key geographic areas with better sales support, and also have the resources necessary to devote to developing relationships with potential new partners.”

About enrollmentFUEL

enrollmentFUEL is on a mission to create more effective and efficient Student Search communications and strategies. The company has extensive expertise in geo-demographic research, predictive modeling, creative design and messaging, CRM implementations, and all aspects of digital advertising (IP targeting, retargeting, geotargeting, geo-framing, matchBACK™, etc.) With proprietary technology and innovative thinking, enrollmentFUEL provides successful outcomes and actionable insight to the people who recruit people. For more information, please visit enrollmentfuel.com.