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enrollmentFUEL Expands Project Management Team

Chapel Hill, NC - enrollmentFUEL is pleased to announce the addition of Ashley Buchanan and Kaitlyn Reed to the enrollmentFUEL team. Both Ashley and Kaitlyn will serve as project managers, providing support for client-partners on all types of campaigns.

With almost two decades of experience in private higher education, Ashley has worked in a variety of positions. Most recently, she was Director of Admissions for Online and Graduate Admissions at Mary Baldwin University. Kaitlyn began her career as an admission counselor and has served in a variety of enrollment management roles, including her most recent position as Associate Director of Admission at Drury University.

Dr. Jacquelyn D. Elliott, president of enrollmentFUEL, said, “When we manage a campaign, it is our mission to provide our client-partners with a personalized and tailored customer service experience.          The addition of Ashley and Kaitlyn ensures our client-partners get the support they need to achieve their enrollment goals. Additionally, our new team members bring valuable skills and knowledge, which will help all of our clients as they pioneer new strategies in the coming cycle.”

enrollmentFUEL has experienced strong growth since Mike Wesner founded it in 2014. With proprietary products such as microSEARCH™, a cost-effective Student Search campaign designed for smaller budgets, and matchBACK™, technology to identify website visitors, enrollmentFUEL prides itself as a thought leader in the industry in both the digital and Student Search landscapes.

About enrollmentFUEL
enrollmentFUEL is on a mission to create more effective and efficient Student Search communications and cutting-edge digital strategies. The company has extensive expertise in geo-demographic research, predictive modeling, creative design and messaging, CRM implementations, and all aspects of digital advertising (IP targeting, retargeting, geotargeting, geo-framing, matchBACK™, etc.). With proprietary technology and innovative thinking, enrollmentFUEL provides successful outcomes and actionable insight to the people who recruit people. For more information, please visit enrollmentfuel.com.