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enrollmentFUEL Welcomes Lisa Branson as Vice President of Enrollment Systems

Chapel Hill, NC – enrollmentFUEL is pleased to announce that Lisa Branson has joined the enrollmentFUEL team as Vice President of Enrollment Systems. In this role, Lisa will work directly with clients on Strategic Enrollment Management initiatives, campaigns, financial aid leveraging, and list purchasing strategies.

With 22 years of experience in the four-year and two-year sectors, Lisa is an expert in recruitment, retention, student life, and financial aid. Over the course of her career, she has served as the Chief Enrollment Officer and the Chief Retention Officer, and led many initiatives to increase enrollment, expand diversity, improve financial aid leveraging, and increase retention.

Mike Wesner, Chief Imagination Officer and founder of enrollmentFUEL, said, “We are excited and pleased to have Lisa on our team. Over the past four years, enrollmentFUEL has experienced tremendous growth, and we are always looking for quality people who are aligned with our client-first philosophy. Along with having the right attitude, Lisa is a subject matter expert on all aspects of recruiting, financial aid, and retention. We are excited to have her on board to assist our client-partners in the upcoming recruitment cycle.”