Traba has over 20 years of experience in project management, software implementation, support & training, systems documentation, and marketing automation. She has assisted clients in multiple industries, including higher education, architect and deploy integrated marketing campaigns for lead generation and nurturing. Traba has deep expertise in scoping out solutions. She believes effective campaigns start with understanding project goals and developing solutions to meet and exceed expectations. An avid reader and lifetime learner, Traba researches and networks to stay current with trends and best practices for digital marketing and designing effective user experiences. Once a campaign is completed, she analyzes campaign data to provide business intelligence reports for client partners, as well as helping enrollmentFUEL identify broader trends. Traba graduated from the University of Georgia and worked briefly as a high school English teacher before taking a job with a software company as a product trainer. In her free time, she enjoys checking out the food scene around Des Moines, as well as sitting down to read a good book with Lucy, her Cavalier King Charles Spaniel, at her side. Fall is one of her favorite seasons because Traba is a huge Georgia football fan. “GO DAWGS!”
Do you ever wonder about the one that got away? When working to recruit a new class, mulling over what to do about the prospective students who have stopped engaging with emails may bring to mind lyrics from The Clash, or maybe lines from Shakespeare.
