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DON’T AVOID THE SUBJECT: SPAM WORDS COULD SABOTAGE YOUR EMAIL EFFORTS

It’s the end of the summer. Students will return to campus soon, and the new class you have worked so hard to recruit throughout the cycle will be joining them. But next year’s recruitment efforts are about to commence, so it’s time to update your communication flow. 

Why your logo matters in your marketing

Logos—yes, you could be talking about the philosophical notion describing the principle of order...

How the iOS Update Will Affect Your Recruitment

Logos—yes, you could be talking about the philosophical notion describing the principle of order...

Extend Your Recruitment Reach This Summer

Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving...

COACHING PARENTS ON  FINANCIAL AID Conversations

As financial aid and admission counselors, who would have ever thought we would be coaching...

A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS

In 2009, I met with the Admissions team at Duke University. Our conversation covered many...

Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions...

Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics...

Tips for Deploying Digital Marketing During Yield Season

An unfortunate reality for Admissions teams is that the traditional Yield recruitment...

THE ENROLLMENT MANAGEMENT YEAR IN REVIEW

Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are...