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7 Helpful Steps when Navigating a Campus (or Life) Disaster

A friend and colleague sent a meme that read, “I love that choosing where you want to live now is just deciding which natural disasters you could put up with.” The day I received it, I evacuated my home, and it was the last time I would live in it. Disaster is tough. It’s unnerving. It’s uncomfortable. It requires vulnerability. Yet, choosing how we respond to it is the only thing within our control. Compare it to obtaining student and parent buy-in amid an institutional dilemma. How do you still capture the true spirit of a campus? 

Using Synergistic Strategies to Increase Net Tuition Revenue

How do YOU exceed annual enrollment goals? The “trick” is YOU don’t! 

I’m about to give you the...

DON’T AVOID THE SUBJECT: SPAM WORDS COULD SABOTAGE YOUR EMAIL EFFORTS

It’s the end of the summer. Students will return to campus soon, and the new class you have...

Why your logo matters in your marketing

Logos—yes, you could be talking about the philosophical notion describing the principle of order...

How the iOS Update Will Affect Your Recruitment

Apple has released iOS 14 — the update many advertisers and app developers have dreaded.

Extend Your Recruitment Reach This Summer

Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving...

COACHING PARENTS ON  FINANCIAL AID Conversations

As financial aid and admission counselors, who would have ever thought we would be coaching...

A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS

In 2009, I met with the Admissions team at Duke University. Our conversation covered many...

Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions...

Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics...