SEM Review Articles

Posts about

Admissions CRM

Delays in Launching a Student Search Campaign: Identifying the Top 5 Reasons

Timely execution is critical for the success of any campaign. When it comes to launching a Student...

Changing Privacy Restrictions and What They Mean for Enrollment

We hope you had an opportunity to join the College Board webinar on Wednesday, March 29, 2023....

5 Reports You Should Have in Your Slate Instance

Enrollment Management leaders need data to share with campus partners, set goals, and motivate...

Slate Launchpad – What I Learned My Second Time Around

After nearly 30 years in enrollment management, I’m going to say it: successful recruitment starts...

Behavioral Scoring - Why does it Matter?

Customer Relationship Manager (CRM) software programs have given the recruitment process an...

In God We Trust, All Others Bring Data

Recently I met with a client who we had helped reach a pretty significant enrollment milestone....

Personalization is Overrated

In the last few years, I’ve been debunking several higher education recruitment marketing myths....