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Kelly Zachrich Joins the enrollmentFUEL Team

Chapel Hill, NC – enrollmentFUEL is pleased to announce that Kelly Zachrich has joined the enrollmentFUEL team as a project manager. Kelly will work directly with clients on Student Search campaigns, developing innovative creative strategies, and managing campaign execution.

Kelly has over 20 years of experience in project and human resource management, both in the corporate arena and higher education. Recently, she was the senior project manager at The Ohio State University, where she managed student recruitment campaigns and enrollment initiatives for Marketing and Communications in the College of Food, Agricultural, and Environmental Sciences. Kelly also brings digital expertise in digital marketing, website development, SEO, and content strategies.

Mike Wesner, Chief Imagination Officer and founder of enrollmentFUEL, said, “Kelly is a great addition to our team. At enrollmentFUEL, we continually focus on providing our clients with a superior experience. To accomplish that, we look for quality people with the right skill set and attitude, and who will be aligned with our client-first philosophy. Kelly is a marketing and project management expert, and a Six Sigma Black. We are excited to have her on board to assist our client-partners in the upcoming recruitment cycle.”

About enrollmentFUEL
enrollmentFUEL is on a mission to help private and public higher educational institutions grow enrollment with more effective and efficient Student Search communications and strategies. The company has extensive expertise in predictive modeling, creative design and messaging, digital advertising (IP targeting, retargeting, geotargeting, geoEXCAVATION™, matchBACK™, etc.), direct mail, and teleCONNECT™ telecounseling services. As a Slate Preferred Partner, enrollmentFUEL can also assist with Slate CRM implementations, set-up, training, and consulting. With proprietary technology and innovative thinking, enrollmentFUEL provides successful outcomes and actionable insight to the people who recruit people on college campuses. For more information, please visit enrollmentfuel.com..