Top 5 Digital Marketing Tips for Higher Education
Increasing enrollment is at the heart of every marketing goal in the higher education world. Seems...
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Digital marketing
Leveraging AI: Creative Photography and Videography in Higher Education
Mention the term Artificial Intelligence, commonly referred to as AI, to anyone today, and their...
5 Ways to Reach Your Target Audience on TikTok
Are you looking for new ways to reach your target audience and engage with them on social media?...
AI and Admissions: Academic Integrity and Innovation Intersect
If it seems like news about ChatGPT and other AI tools is everywhere, you’re right—not to mention...
Authenticity Still Matters in Your Enrollment Management Strategy
In our age of carefully curated social media feeds featuring beautifully filtered photos, it can be...
The time to build the habit of marketing testing is now
While the idea of being able to master any skill after 10,000 hours of practice has been debunked,...
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
In Student Search and enrollment marketing, articles have started to pop up about institutions...
Tips for Deploying Digital Marketing During Yield Season
An unfortunate reality for Admissions teams is that the traditional Yield recruitment...
Video Production for Enrollment Management
If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the 21...
Communicating with Parents is Not a Passing Fad
Last week was a long week as I both exhibited and attended enrollment conferences in both...