Are you looking for new ways to reach your target audience and engage with them on social media? Look no further than TikTok! With over 1 billion monthly active users, TikTok has become one of the fastest-growing social media platforms in the world. And the best part? It's not just for dancing teenagers anymore. TikTok has proven to be a powerful tool for brands to connect with audiences of all ages.

So, how can you use TikTok for marketing?


  • Know your audience: Before you dive into creating content for TikTok, it's essential to understand your target audience and what kind of content resonates with them. Take a look at what other brands in your industry are doing on TikTok and see what's working for them.


You can start by researching demographics and user behavior on the platform. TikTok has a wide range of users, but the majority are under 30 years old. You can also study what content is popular on TikTok within your industry and what your competitors are doing on the platform. Research can give you an idea of what kind of content resonates with your target audience.


  • Be authentic: Authenticity is key on TikTok. Users are looking for content that's fun, creative, and genuine. They are not looking for overly produced content. Don't be afraid to show off your brand's personality and have a little fun with your content! Take risks and try something new. TikTok is all about entertaining and engaging content. 


  • Use trending hashtags: Hashtags are a powerful way to reach new audiences on TikTok. Keep an eye on trending hashtags and find ways to incorporate them into your content. 


Hashtags work similarly to other social media platforms, but they play an even more significant role in getting your content in front of new TikTok audiences. Hashtags are how you tell TikTok’s algorithm who should see your content. Relevant and popular hashtags can help your content appear on the "For You" page, which is TikTok's version of an Explore page (and where the most discovery happens on the platform!). Just ensure you're using hashtags relevant to your brand and message.


  • Collaborate with influencers: TikTok influencers have massive followings and can help you reach new audiences. Contact influencers in your industry and see if they're open to collaborating on content! Influencers on TikTok can have millions of followers and help get your brand in front of new audiences you might not be able to reach on your own.

    When collaborating with influencers, take care to choose someone whose values and personality align with your brand. Unsure where to start when it comes to the world of influencers? enrollmentFUEL can help you find and contract the right influencers for your brand.


  • Consider Spark Ads: TikTok offers an advertising option with a native format to the TikTok feed that allows you to boost existing organic content. Spark Ads work exceptionally well because they are disguised as organic posts. Consider incorporating them into your TikTok strategy. 


While organic content is most important on TikTok, this type of paid advertising can help you reach even more people. You can target your ads based on location, age, interests, and more, making it a powerful way to get in front of your ideal audience!


TikTok has become an increasingly popular platform for allowing brands to engage with audiences in creative and authentic ways. By following these tips and creating a content strategy, you can develop content that resonates with your target audience and helps you achieve your marketing and, ultimately, enrollment goals. Remember to focus on authenticity and be consistent! 



About the Author

Zana Berisha serves as enrollmentFUEL’s Digital Marketing Specialist. Zana graduated from the University of Central Florida with a bachelor’s degree in marketing. She enjoys using her skills to improve our client-partners’ digital marketing experience. She specializes in TikTok and has a passion for learning all things social media. During her time in college, Zana gained a lot of experience and had great success in marketing that led to sales.