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Episode 41 - The State of the Enrollment Profession: Research Review


On this Episode of the Enrollment Edge, Jay welcomes Tim Fuller back to talk about the big picture of the profession of enrollment management. For most of Tim’s 40-year career in higher ed, he’s conducted research on every imaginable topic related to enrollment management. In his most recent survey, The State of the Enrollment Profession at NACCAP Institutions, 2022 Edition – Tim uncovers some realities of enrollment professionals' career development, organizational structure, reporting lines, longevity, and decision-making authority. After digging into the research, we come away with some hopeful news and some rough news. Enrollment leaders will want to catch this episode with one of the industry’s most prominent and practical researchers.

About Our Guest

Tim Fuller is a higher education speaker, strategic planner, enrollment strategist, and data enthusiast. Tim will be the first to tell you that “it takes a campus to recruit a student,” and then give you not only the data you need, but the “so what?” behind it to set successful strategies for your institution’s health, stability, and sustainable culture in motion. After thirteen years with Credo as an Owner, Senior Vice President, and Executive Leadership Team member, Tim has returned to the affiliate status he enjoyed with Credo to found his own firm, Fuller Higher Ed Solutions. 

Tim’s heart for higher education took root during the years he spent serving at his alma mater, Houghton College. In 1980, Tim began serving as an admission counselor and spent the final 14 years of his 27-year tenure as the Vice President for Enrollment Management. He has conducted enrollment research on behalf of higher education association for more than 30 years. In 2003, the CCCU named Tim a Senior Research Fellow in appreciation for his ongoing commitment to enrollment research, and in 2015, the ABHE named him a Senior Fellow for his contributions to their professional development curriculum and conferences.