2 min read

Episode 44—SEO and EAT: What College Leaders Must Focus On


Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept comes from Google’s search quality rater guidelines, and it became well known after the infamous Medic Update in August 2018. E.A.T. is an important, and often overlooked, evaluation that Google uses to evaluate the overall quality of a web page. While enrollment marketing and enrollment professionals are focusing on the mechanics of SEO, what they should be developing is broader and significantly more important.


About Our Guest

Rory Green, a dedicated enrollmentFUEL employee, tragically passed away in an accident early 2024. With over 20 years of design and strategic web development experience, Rory was an asset to the enrollmentFUEL team and a treasured friend. We celebrate his legacy and the fingerprints he left behind across the entire company and look back on this episode of Enrollment Edge fondly and remember the insight he shared, told in his own voice.