Episode 49—Marketing Your College with "A Lab Mentality"
On this Episode of Enrollment EDGE, I talk to Dr. Dustin York, Associate Professor, Strategic Communication and Leadership at Maryville University in St Louis MO. Dustin is a marketing strategist and marketing Big Thinker! We talk through some of the challenges college marketers face today in the era of extreme competition, the race to capture brand loyalty, and an environment that sees a college degree as a luxury item. And yet, through all of the challenges, colleges still have options and opportunities to actually live up to their core essence of being a public service to communities. So, if you’re a college marketer or are an enrollment leader, this is a game-changing conversation you’ll want to pay attention to. Get out a pen and notebook, here we go!