2 min read

Episode 5—Uncertainty in Strategic Enrollment Planning (Part 2)


Under normal circumstances, Strategic Enrollment Planning can be challenging. Effective planning relies on predictable elements, like graduation rates, demographics, stable discount rates, brand strength, academic distinctives, and so on. 

Yet, with so many factors impacting the college search process, enrollment planning can be even more difficult. In our conversation, Tim Fuller will point out what enrollment leaders should focus attention and resources on to make the biggest impact at their school.  We hope that you enjoy our two part series with Tim and walk away with actionable insight to help you along the way.

Tim Fuller is a higher education speaker, strategic planner, enrollment strategist, and data enthusiast. Tim will be the first to tell you that “it takes a campus to recruit a student,” and then give you not only the data you need, but the “so what?” behind it to set successful strategies for your institution’s health, stability, and sustainable culture in motion. After thirteen years with Credo as an Owner, Senior Vice President, and Executive Leadership Team member, Tim has returned to the affiliate status he enjoyed with Credo to found his own firm, Fuller Higher Ed Solutions

Tim’s heart for higher education took root during the years he spent serving at his alma mater, Houghton College. In 1980, Tim began serving as an admission counselor and spent the final 14 years of his 27-year tenure as the Vice President for Enrollment Management. He has conducted enrollment research on behalf of higher education association for more than 30 years. In 2003, the CCCU named Tim a Senior Research Fellow in appreciation for his ongoing commitment to enrollment research, and in 2015, the ABHE named him a Senior Fellow for his contributions to their professional development curriculum and conferences.