Main Blog

This is Your Captain Speaking

I travel quite a bit for my job. Lots of flights. Lots of rental cars. Lots of hotels. At one...

Video Production for Enrollment Management

If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the...

Testing New Geographic Markets

I have had many conversations, particularly in markets where institutions are subject to severe...

The Marathon is On!

As we enter the early weeks of November, whether you are up or down in your applications,...

NACAC’s Change in SPGP Ethics Standards

I just got back from the annual NACAC conference in Louisville. Throughout my enrollment career,...

Slate Launchpad – What I Learned My Second Time Around

After nearly 30 years in enrollment management, I’m going to say it: successful recruitment...

Do You Make These 7 Mistakes in Direct Mail?

Introduction from Mike WesnerIn 2011 I attended a session at the Direct Marketing Association’s...

Transfer Students - Where Art Thou?

The community college system across the United States has approximately 2.1 million full-time...

Strategies to Facilitate Student Matriculation and Persistence

Some flights have rough landings. Pilots hit the runway hard. They slam the brakes, surprising...