SEM Review Articles

Bona Fide Pride: The Benefits of a Strong Student Ambassador Program

Higher education enrollment management professionals and marketers often share a similar goal: How...

The Art & Science of Engineering a Great Campus Visit Experience

It’s no secret that campus visits are a prime opportunity for you to make a lasting impression. But...

Admissions and Faculty Collaboration: A Tool for Your Enrollment Success!

No matter how large or small the university, it seems the connection between faculty and the...

Tips to Engage Email Non-Responders: Recapturing the One that Got Away

Do you ever wonder about the one that got away? When working to recruit a new class, mulling over...

5 Data Concepts You MUST Consider for Higher Education Enrollment!

The ever-changing higher education recruitment landscape is filled with data challenges and...

Authenticity Still Matters in Your Enrollment Management Strategy

In our age of carefully curated social media feeds featuring beautifully filtered photos, it can be...

Powering Up: Enrollment Leaders battle the great resignation

One of my all-time favorite movies is The Replacements with Keanu Reeves and Gene Hackman. If you...

The time to build the habit of marketing testing is now

While the idea of being able to master any skill after 10,000 hours of practice has been debunked,...

7 Helpful Steps when Navigating a Campus (or Life) Disaster

A friend and colleague sent a meme that read, “I love that choosing where you want to live now is...

Using Synergistic Strategies to Increase Net Tuition Revenue

How do YOU exceed annual enrollment goals? The “trick” is YOU don’t! 

I’m about to give you the...