Using Synergistic Strategies to Increase Net Tuition Revenue
How do YOU exceed annual enrollment goals? The “trick” is YOU don’t!
I’m about to give you the...
DON’T AVOID THE SUBJECT: SPAM WORDS COULD SABOTAGE YOUR EMAIL EFFORTS
It’s the end of the summer. Students will return to campus soon, and the new class you have worked...
Why your logo matters in your marketing
Logos—yes, you could be talking about the philosophical notion describing the principle of order of...
How the iOS Update Will Affect Your Recruitment
Apple has released iOS 14 — the update many advertisers and app developers have dreaded.
Extend Your Recruitment Reach This Summer
Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving...
COACHING PARENTS ON FINANCIAL AID Conversations
As financial aid and admission counselors, who would have ever thought we would be coaching parents...
A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS
In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics,...
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
In Student Search and enrollment marketing, articles have started to pop up about institutions...
Your Domain Reputation Affects Your Email Delivery
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...
Tips for Deploying Digital Marketing During Yield Season
An unfortunate reality for Admissions teams is that the traditional Yield recruitment...